How local brands build brand loyalty

My article on ‘Brand Loyalty′ was published yesterday in Bidvest magazine .

I talk about the strategies that successful brands like the Bidvest Brand use to keep their customers loyal to the brand.

Most companies lose 20 to 25 percent of their customers each year. But 90 per cent of profits come from loyal customers.

Customers are becoming increasingly loyal to South African brands. Patriotism and brand loyaly go hand in hand and top brands strategically invest in loyalty marketing programmes to capture greater profits from customers already loyal to the product or service.