Wednesday, October 20, 2010

How local brands build brand loyalty

My article on ‘Brand Loyalty′ was published yesterday in Bidvest magazine .
I talk about the strategies that successful brands like the Bidvest Brand use to keep their customers loyal to the brand.
Most companies lose 20 to 25 percent of their customers each year. But 90 per cent of profits come from loyal customers.
Customers are becoming increasingly loyal to South African brands. Patriotism and brand loyaly go hand in hand and top brands strategically invest in loyalty marketing programmes to capture greater profits from customers already loyal to the product or service.

About Me

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Johannesburg, Gauteng, South Africa
Believing strongly in Intelligent, cost effective Marketing and Brand strategies, Nadia Lang +27 (0)73 607 0437] is a prolific strategist, marketer and brand developer. Nadia has two passions: strategy and brand building. She has a BSc honors degree and a management degree cum lade marketing and strategy; at 21 she satisfied the first by strategically planning and managing her own small business. After university, she became a full time marketer with a vision to create a one stop, cost- effective solution for all your marketing needs. Today, as part of her day job, Nadia focuses on corporate and creative marketing and branding, with an emphasis on strategic marketing and planning to meet objectives, gaining market share, building and sustaining long term brand equity, corporate profiling, websites, marketing campaigns, newsletters, ads, brochures, sales letters, multimedia proposals and presentations and communication channel creation.