In challenging times like economic recessions many brands run for cover. They scale cut budgets batten down the hatchets and wait for the storm to pass.
Winning Brands do the opposite. They leverage the dynamic and emerge fitter, stronger and far ahead of the competition. They connect with their target markets, engage around issues of concern, focus on the end goals and pursue excellence in the area of campaign delivery. Winning Brands are visible and offer solid value.
At the beginning of April 2006, President Zuma admitted to showering in order to reduce the risk of getting HIV/AIDS. To many people, this statement was the low point of his political career. This weekend, he was inaugurated as our President and reached a high point in his political career. He did it by campaigning for at least three years. No matter what side of the political divide you're on, you have to admire the man's turnaround strategic approach, courage, perseverance and hands-on leadership.
This is the ideal time to have a game plan to build your Brand. If your brand goes into hiding when times are tough, it will drop off the radar of prospective clients. Fight bravely and history will remember your brands legacy. Invest in Smart Marketing.
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About Me
- Nadia Lang
- Johannesburg, Gauteng, South Africa
- Believing strongly in Intelligent, cost effective Marketing and Brand strategies, Nadia Lang +27 (0)73 607 0437] is a prolific strategist, marketer and brand developer. Nadia has two passions: strategy and brand building. She has a BSc honors degree and a management degree cum lade marketing and strategy; at 21 she satisfied the first by strategically planning and managing her own small business. After university, she became a full time marketer with a vision to create a one stop, cost- effective solution for all your marketing needs. Today, as part of her day job, Nadia focuses on corporate and creative marketing and branding, with an emphasis on strategic marketing and planning to meet objectives, gaining market share, building and sustaining long term brand equity, corporate profiling, websites, marketing campaigns, newsletters, ads, brochures, sales letters, multimedia proposals and presentations and communication channel creation.
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